InterMail achieves best results for 6 years
Last year’s deficit of 4 million has turned into a profit of DKK 3.6 million. DKK in 2020/21. It is the best result for the company in six years. The result of primary operations before depreciation (EBITDA) rose to DKK 22.6 million. from DKK 15.3 million DKK the year before – an improvement of over 47 per cent.
“It’s a really nice account. We have proven that our business model of focusing on the core business works and creates strong results. Had we not had corona, the accounts would have looked even better,” says managing director Anders Ertmann.
Revenue in 2020/21 fell to DKK 106.2 million. from DKK 112.7 million DKK the previous year, which is a deliberately calculated decrease, as InterMail has wound up the business area for printed matter.
“We have pilfered 40 million DKK out of the business for the last four years on paper and printed matter and replaced it with digital revenue. Now we have the structure in place to boost growth even more,” says Anders Ertmann.
Half of the growth must come from acquisitions, the other half from organic growth. InterMail already started the acquisition hunt last year with the purchase of the consulting company Response Optimizer and in October this year InterMail took over the digital agency Selected Media Advisory, which specializes in digital lead generation.
“We will accelerate the digital transformation in the coming years by acquiring several digital companies that fit into our strategy. We are looking for a business that in 2023 is twice as big as today,” says Anders Ertmann.
The digital share of InterMail’s business has grown from just over 30 to almost 40 per cent in the past year. of the turnover. In the coming year, the share is expected to reach 40 per cent, and by 2023/24 at the latest it is expected to make up more than half of the business.
“The coming year looks bright and exciting. I can say that with peace of mind. It is exactly the right customers who come into the store, and we sell the right products. I am sure that we will probably achieve our goals for the coming years.”
